Head-to-head · 2026
Square Appointments vs Thryv
Both are popular choices. Here's how they differ — and which type of business each one is built for.
Square Appointments
Free planFree booking + payments for mobile services
Mobile/solo services that mainly need booking + card payments
- ✓ Free for individuals
- ✓ Seamless Square payments
- ✓ Easy online booking
Thryv
Custom quoteAll-in-one with heavy marketing/CRM focus
Service businesses prioritising reputation & marketing automation
- ✓ Strong CRM & reviews
- ✓ Marketing automation
- ✓ Centralised inbox
| Square Appointments | Thryv | |
|---|---|---|
| Starting price | Free plan | Custom quote |
| Best for | Mobile/solo services that mainly need booking + card payments | Service businesses prioritising reputation & marketing automation |
| Free trial | ✓ | — |
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Data last verified: 2026-06-16. Pricing changes often — confirm on the provider's site before deciding.